Content writing for websites – how to write in Google friendly mode
By Meg Wilson

When it comes to writing content for your website or blogs, it can be easy to forget one of your key audience members: Google. You could write a million blogs or website pages, however if you don’t keep your content Google friendly, then your words won’t even see the light of day. So, let’s look at some basics to help you master the search giant’s key to ranking.

What is SEO anyway?

SEO stands for Search Engine Optimisation. It may seem like a nerdy term which you think doesn’t affect your website, however if you think this, you are sorely mistaken. SEO is a combination of many techniques which help to optimise your website, to Google’s complex algorithm, in the hope of ranking your website higher than your competitors. How is this relevant to content writing? Well, one of the ways Google ranks websites or blogs, is by whether it contains keywords, and how many times these keywords occur throughout. 

OK, so what are keywords then?

In simple terms, keywords are the words which your potential customer is typing into Google to try to find you.

Let’s look at an example:

Say that you run a hairdressing business, and you have a website, however you’re not getting many hits from Google. This may be because you haven’t mentioned the keywords which people are putting into their search bar to try to find your services. Perhaps you’ve said in your description that you’re “an artist with flare for the fantastic”. Well, that’s fantastic sure, but when Google looks at this sentence, it may think that you’re literally an artist. Keywords for Hairdressers then would be; hairdressers, hair, cut, cut and colour, hair colouring, hair dying, and so on.

"One of the ways Google ranks websites or blogs, is by whether it contains keywords, and how many times these keywords occur throughout."

How do I choose which keywords to include?

This is a complex question, as each and every business is different. If we were to look at the absolute basics however, the simplest way to start would be to consider location, key services/products, and linking keywords together.

Let’s expand on our above example:

As a hairdresser, you’re going to want to have “hairdresser” pretty prominently positioned on your website. After that fact, you may want to include that you offer your services in Brisbane, specifically in the suburb of Albion. You may look at writing a few blogs about colouring, because this is what you’re really great at, and including the terms “cut and colour” and “hair colouring” multiple times. If you happen to also know exactly what one of your clients put into Google to find you, you may also look at include this as your keyword focus. For example someone may have searched for “Hairdresser who does mermaid coloured hair” – and you just so happened to write 3 blogs on the matter, so you’re more likely to come up in searches than your boring blonde and brown competitors.

Google friendly content is complex

When it comes to writing Google friendly content, it can become fairly complex. If you’re busy running your own business, it can become an ordeal to also have to learn what SEO is and why it matters. So instead of half-learning an entirely new skill, why not just outsource your keyword content writing to us? We promise to make your life simpler, so that you can continue doing what you do best. Flick us a message, and we’ll be sure to help out in any way we can.

If you feel you are still struggling with your content writing, never fear, why not shoot us a message? We have brilliant content writers who are ready and willing to translate your complex musings into simple, understandable text. We look forward to hearing from you.

Meg Wilson
As the driving force behind Start Factory, Meg is part word wizard, 6/8ths design critic, 90% website creator, 59/5ths marketing queen and 1000% small business know-it-all. Meg has plenty of opinions on anything and everything, just ask her! With over 15 years experience running 5 different businesses plus a non-profit group, Meg has been around the block and knows exactly how to get your business off the ground.

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