Our Blog
Our blog aims to empower
Our blog offers information which we hope will empower you in running your small business. We aim to help you build the skills you need to grow, and we are of the strong belief of teaching you how to fish, rather than just giving you one measley smelly fish.
Of course we don’t give away all the tricks of the trade, and we encourage you to seek an expert when you need it. Don’t forget, your time is worth a lot in your business, if you’re busy spending time learning how to be a marketing and business expert – then that’s time you’re not spending bringing in new leads or selling products. We encourage you to find the balance between outsourcing and learning things for yourself.
We hope you’ll be surprised and delighted by just how much you can learn from the morsels and titbits contained within our blog. Please be warned that there is a certain level of sass served alongside your information – because we’re not the kind of humans to dull topics down or shy away from the hard truths.
If you have any topics you’d love us to discuss further, we’d love to hear your suggestions!
Improving your small business reputation with a few simple hacks
You may not be aware of just how important improving your small business reputation is. Here are some simple hacks which you can action today to help work towards a stellar business reputation. 1. Leave a positive review on your client’s Google My Business account...
Content writing for websites – examples can attract your target market
When writing content for your website, it’s important to keep in mind your target market. If you read back in our blog, you may notice we’ve been using specific examples in all of our blogs about content writing. This isn’t just to help us demonstrate our point, but it also has a hidden agenda. We have been slipping in these examples, as a way to include our target market within our content. You can do this too, keep reading.
Content writing for websites – how to use blogs to add value to your clients
When it comes to writing blogs, the value which you can bring to your customers should always be front of mind. It may be tempting to adopt a “dear diary” style, and use your blogs as a boasting platform. However, if you’ve ever had a conversation with someone who talks non-stop about themselves, then you’ll understand that your potential customers don’t really give a hoot about you. So let’s look into how to deliver content which your customers can care about.
Content writing for websites – your customer’s point of view is everything
When it comes to writing content for websites, a lot of people don’t quite understand just how complex it is. Sure, you may be an excellent writer, a grammar queen or even well adjusted to using a thesaurus. Unfortunately, these skills are less than half the battle when it comes to writing amazing content for your website. Let’s delve into why your customer’s point of view is so important.
Content writing for websites – how to write in Google friendly mode
When it comes to writing content for your website or blogs, it can be easy to forget one of your key audience members: Google. You could write a million blogs or website pages, however if you don’t keep your content Google friendly, then your words won’t even see the light of day. So, let’s look at some basics to help you master the search giant’s key to ranking.
Content writing for websites – keeping it accessible to your audience
You never know who will come across your website, or better yet, which of your friends is most likely to refer you to one of their friends. Therefore, it is best to understand exactly how to write your content in a way which is accessible to all. So let’s explore what you can do to keep your audience engaged and reading your information from top to tail.
No matter where you're at,
know where to START
We know small business - and we know it ain't easy!
What if there was a simpler way to know where to START?
How about some expert knowledge to support you with business set-up, marketing, accounting, keeping mentally fit and so much more?!
Our one-on-one business sessions aim to guide you in oh-so-many ways. From discovering your business "why" and setting yourself up for success, to a pricing analysis and marketing strategy - we help you every step of the way.