Content writing for websites – examples can attract your target market
By Meg Wilson
When writing content for your website, it’s important to keep in mind your target market. If you read back in our blog, you may notice we’ve been using specific examples in all of our blogs about content writing. This isn’t just to help us demonstrate our point, but it also has a hidden agenda. We have been slipping in these examples, as a way to include our target market within our content. You can do this too, keep reading.

Gently converting your target market

If you’re looking to attract a certain kind of person or business, why not mention them by name in your blogs? Through use of simple examples to explain your concepts further, you can make your target audience feel special by mentioning them specifically. If you were mentioned specifically on a website, wouldn’t you feel more likely to go with that business than another which didn’t mention you?

Let’s look at an example:

Let’s say that you’re a healthcare product provider, and you know that your target market is therefore healthcare businesses. Wouldn’t it be smart to go through each of these types of businesses, and work out how to include them specifically on your website? From Doctors, Dentists and Podiatrists to Holistic care, Acupuncture and Chinese medicine – you could have your perfect audience eating out of the palm of your hand in no time.

"Through use of simple examples to explain your concepts further, you can make your target audience feel special by mentioning them specifically."

Using examples can help with keywords

In case you haven’t already, be sure to go back and read our blog about how important keywords are for your content. So knowing how important keywords are, imagine the power you’ve now given your content, when you’re including your target audience by name.

Let’s further our above example:

Simply by mentioning the keywords relating to your target market, you have added them to your Google ranking profile. So if someone looks up “Healthcare products for Dentists”, you’re a lot more likely to rank for this specific search if you’ve included a blog example about Dentists. Not only this, but you could also include a few case studies about the Dentists you’ve already worked with, to further add to your new Googling power.

Attracting your Target Market

When it comes to attracting your target market, it’s not always easy. However, hopefully the above tips can help in some way for you to start attracting the right people to your business. Another tip is creating landing pages which are specific to your highest paying clients – to make them feel special and personally catered to.

If you’d like some more information about attracting your target audience, we’d love to chat! Feel free to drop us a line with any questions you have, and we’d be happy to help you out.

Meg Wilson
As the driving force behind Start Factory, Meg is part word wizard, 6/8ths design critic, 90% website creator, 59/5ths marketing queen and 1000% small business know-it-all. Meg has plenty of opinions on anything and everything, just ask her! With over 15 years experience running 5 different businesses plus a non-profit group, Meg has been around the block and knows exactly how to get your business off the ground.

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